Rent The Runway Acquires Fashion-Focused Photo Sharing And Styling App Go Try It On

Rent The Runway, the Netflix for designer clothes, accessories and jewelry; has acquired Go Try It On, a startup that allows users to share photos of themselves and get opinions on their looks. As part of the acquisition, Go Try It On's founder Marissa Evans will join Rent the Runway as Head of Radical?Innovation. Financial terms of the acquisition was not disclosed.

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