SEO Copywriting is nothing but creating web content that is readable to human readers and as well as optimized for the search engines. Search engine optimized content contains all the targeted keywords, which are woven into the content in a natural way, in a smooth flow where the meaning of the sentence can be easily understood. Your keywords will then be picked up by search engine spiders to be used to display your site in search results. A lot of people end up being disappointed with the SEO copywriting methods because many times it is not done the right way and keywords are poorly inserted into content, which spoils the whole meaning of the content. However, high quality SEO copywriting will insert the keyword naturally as an integral part of the content. This article will cover hints and tricks on effective SEO copywriting and the correct method of doing it.
For long term results, ensure that you always have a high content to code ratio, which is critical for your SEO if you want long term results. What on Earth does that mean? It?s the balance of text to code that you have on your page. To check your ratio, you?ll need to view the source code of your webpage, where you?ll see the HTML code. Your text must be higher than the HTML code if you want a good ratio. The search engines will love your site if you get this ratio right. The cleaner your site is, with more content and less HTML code, the better you?ll rank with the search engines. The text that you have on your homepage should be sufficient enough to get the best results with the search engines. Not only the homepage but all the important sections of your site should be descriptive with a good amount of text. Search engines ideally require 400-500 words of relevant text on a web page so they can figure the keyword relevance. You?ll want the text at the beginning of your page to contain all the main keywords as some search engines won?t venture too far down your page. That?s why you?ll want to provide them with your keywords in the initial text itself.
Avoid using frames on your site as they won?t do you any good when it comes to SEO. Search engines find it difficult to identify pages with frames because they aren?t user friendly and make navigation difficult. They offer no chance for your site to get indexed and ranked with the search engines. If you do use frames, only your homepage will get indexed. In simple words, frames don?t serve any purpose so don?t use them.
Overall, write content in the most creative way, without ignoring the search engines, and you?ll get the most out of your website and attract the most traffic.
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