Last updated 1 day 2 hours ago
Have you ever done a search on Google and something comes up that you are not expecting? Why did that show up? What made that link become relevant to your search query and how did it show up before other links? There are some mysteries involved with search engine marketing and some things that are easier to explain.
Search engine marketing, as you know, allows for three different options: SEO, PPC, or both. Having both SEO and PPC working in your brand's favor is a sure way to find yourself at the top of a search query.
In the case of Jimmy Hoffa,?it is no longer a mystery. Keywords, links, and relevant material are the items that made Jimmy Hoffa's burial found on page 2 of Google. While there may always be questions behind his death; there is no mystery to this search query. SEO was in control of this search engine marketing mission.
From this search query it is easy to see the importance that SEO and PPC brings to any search result. You want your business to show up first on Google, you can make it happen. Solving the murder of Jimmy Hoffa may have taken decades, but don't let it take you that long to get a grasp on search engine marketing. If you wait to solve the search engine mystery, by the time that you do, your brand may be buried below another corporation, just like Jimmy Hoffa.
While some mysteries seem nearly impossible to solve, search engine marketing doesn't have to.
About Nate Louis: Nate is an experienced Internet Marketing Consultant with ReachLocal in Cleveland Ohio. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He has managed hundreds of online marketing campaigns for local businesses, agencies, and Non-Profits. Give him a call at (216)253-5691 to schedule a Free Consultation.
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