Sometimes you are not your own best employee. Sometimes you are not the most cost-effective choice for handling certain aspects of your business. Sometimes success in small business relies on recognising where you could use some help and investing in the things that really make a difference to your productivity and profitability. Sometimes, small business outsourcing is just a better idea. Plain and simple.
So first things first... should you outsource? There are two major factors to be considered here - business and personal factors.
Outsourcing certain business tasks is often the best strategy for small business management, both personally and professionally.
In every business' life, there comes a time when, for one reason or another, it is in your best interest to bring in some outside help. The motivation can often start as personal in nature, but in truth the impact of successful outsourcing cannot be entirely separated from either side of life; the result of successful outsourcing should benefit you in your personal and business life.
The motivation behind outsourcing can very basically be broken down into one of two factors - time or skill.
- Outsourcing for time management; when there is just not enough time in the day or the week to complete the essential functions that your business demands - and in truth, relies on - then you need to look at where you can benefit from some outside help to get the job done.
- Outsourcing for skill and expertise; if you can't do it well, you shouldn't really be doing it. Someone who can do it better can. Spend your time where you can give the most value to your business and rely on the skill and expertise of others to add value to other aspects.
Personally, if either a lack of time or lack of skill causes you stress and strain, thereby spilling over and affecting your personal life, it is time to get some help. Being dedicated to your business is not the same as letting it rule your life. Remember why you became a small business owner to begin with, and look at outsourcing as a way to maintain a balance between your personal and business life.
Good Help Is Hard To Find - Or Is It?
They say good help is hard to find. This old adage keeps many small business people from outsourcing and improving their business and personal lives. However, if you know what to look for, you can find good help in short time, and start enjoying the benefits right away.
Here are a few tips to help you find good outsourced service-people:
- Be clear on the scope of a job or project, and what you need
- Evaluate outsourced employees as you would any other - interview, read resumes, evaluate samples and ask questions
- Look for specific skills or experience relevant to the job
- Do not choose based on cost or payment alone (sometimes you get what you pay for...)
- Draft a written contract that clearly defines roles and responsibilities
If you are outsourcing a project, also consider your needs after completion so that you can get the ongoing support you require. Work to build a relationship with good freelancers so that you can readily come back again for subsequent projects and issues. In this case, also consider correlating pay to milestones throughout the project as an incentive to see the project through to completion.
Whether it is a virtual assistant you need to relieve the burden of record-keeping tasks and communications, a programmer, designer, or writer for marketing campaigns, there are plenty of great agents out there waiting to fill your needs. When business and pleasure begin to suffer, use these tips to ease your burden and increase productivity, all the while making your small business thrive.
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