Online email marketing is among the necessary factors for every business that is focused on harnessing the potential of the internet. Unlike other conventional approaches to marketing, the use of email provides an instantaneous way to bringing material to both prospective customers and customers alike. Additionally, the response of those customers and prospects can be followed, presenting the company owner with information that can help refine additional marketing efforts in the future.
There are three essential things essential when formulating an email based marketing strategy online. The first piece is an effective subscription or ?optin? system. This system performs two critical functions. The first function is providing a mechanism by which prospects and customers can subscribe to receive recurring content broadcast by the business through email. The second functionality is what is usually referred to as a ?double opt-in? feature. Which means that a subscriber is asked to confirm their subscription request through a separate e-mail prior to being included in the e-mail marketing list. This second function is designed to comply with anti-spam regulations and reduce the number of unsolicited email claims.
The next crucial element in the marketing strategy is the use of an email autoresponder system. This system automates the task of follow up with individuals that have already registered and validated their subscription. A series of follow up emails are created as well as the time frame that they are to be sent. Most auto responders will allow for several subscriber campaigns to be created, this functionality presents the business owner the opportunity to run multiple online email marketing campaigns simultaneously. This can be incredibly helpful for those who are seeking to promote multiple lines of products or run recurring short term campaigns.
A final important element of an effective online email marketing strategy is a contact management system. This system automates the process of maintaining the subscriber opt-in list. An illustration of this would be the automated removal of a recipient who clicks the unsubscribe hyperlink in the marketing email. This system would immediately change the subscriber?s status to unsubscribe and no additional email messages would be received by the former subscriber.
These key functionalities are generally packaged together and provided on a monthly enrollment basis by email service providers. Together with these basic functionalities many providers will offer subscriber analytics and tracking, so that the business owner can target future campaigns on those who are most responsive to the content being presented. Other beneficial tools include customizable lead capture forms, social media integration and hosted lead capture webpages. Any smart business person understands that the secret to long term success comes from building a profitable marketing list. The systems and technologies now available make the process of online email marketing both cost effective and manageable for businesses of all sizes.
Online email marketing is one of the most cost effective ways to build your business. Mailigen offers a full range of solutions to meet the online email marketing needs of businesses both large and small.
Source: http://www.absoluteinternetmarketing.net/192/an-introduction-to-online-email-marketing-systems/
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